In recent years, the term ‘customer interaction strategy’ has morphed into ‘digital strategy’. So what’s the difference? Actually very little.
The customer is still at the heart of a successful digital strategy – digital merely provides the context. In this short video, Michael Foley talks about what a good digital strategy looks like. He also outlines the part as-a-Service has to play in building a digital strategy with the customer at its heart.
To discuss the topic further, please get in touch with the author, Michael Foley, on 021 777 684.