Customer Strategy vs Digital Strategy: Don't Let the Jargon Get in the Way

In recent years, the term ‘customer interaction strategy’ has morphed into ‘digital strategy’. So what’s the difference? Actually very little.

The customer is still at the heart of a successful digital strategy – digital merely provides the context. In this short video, Michael Foley talks about what a good digital strategy looks like. He also outlines the part as-a-Service has to play in building a digital strategy with the customer at its heart.

To discuss the topic further, please get in touch with the author, Michael Foley, on 021 777 684.


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